A look into my Future

As a sophomore in college this year, at SU, I am studying information management and technology with the intent to concentrate in Data Analytics, as well as do a marketing minor. With my mind already thinking about what a combination between Data Analytics and Marketing would be like, I found it extremely informative when we visited certain companies such as Heineken and Nestle who spoke to that combination exactly

Its not always common to hear about Data Analytics paired with Marketing, but if you think about it the two actually go together well. It is an important skill and would anyone who has these skills stand out in the workforce because you could potentially do and have the skills of two separate people in one. If you can analyze the data behind your product you will have a much better understanding of how to market your product. This is the reason this combination really excites me and makes me think deeper about products because there’s so much behind them.

Heineken and Nestle were both great examples of companies that mix IT/Data Analytics with marketing, and this could be one of the reasons they are some of the most successful company in the world. Heineken has products such as the smart Fridge, AI Extreme Blue, and 3D printing. They pride themselves on having a strong focus on innovation and emerging technology. Nestle on the other hand is known worldwide for there many food and household items, but what is lesser known is the DAT program, which we had the chance to learn about. DAT is the digital acceleration team, that provides training to their top employees to help accelerate the transformation of their products with emerging technology. Overall, Io thought it was super interesting to see how different companies have immersed the use and study of data into the work culture.